When you have a social media site that requires no subscription, where does the income for that site come from? The obvious answers is sponsors and their ads. The users use the site, they see the ads(views), and some click on them. This generates revenue for that site and that's how many sites work. So, when you sell a site you arn't necessarily selling physical content. You are selling the users. This is the case for Digg.
Unfortunately Digg has completely sold out. There used to be a time where there were just ads, now even the content submitted is from the sponsors(which is a big no no!). This is absolutely outrageous in my opinion and I say welcome to a real site(Reddit.com) ex-diggers. I hope future social media sites learn from this insanity.
Here is a link to information. http://techcrunch.com/2010/08/30/broken-is-repaired/
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